You may be interested in learning how to develop an employer branding strategy when considering how beneficial it can be – and we’re here to help.
What is an employer branding strategy?
In most cases, employer branding focuses on showcasing what your business has to offer to the people you’re looking to recruit – as well as your current team. The idea is to define your values and approach, as well as how your workforce sees the business. It requires you to be transparent and consistent whilst illustrating what your brand is and why an employee would want to work there.
Of course, a good strategy for one business may not work for another – so even with some of the best employer branding strategy examples, you’ll still need to consider what it is your brand has to offer to create something that’s both unique and engaging.
There are several things that could help you in making your own. For example, taking a look into an employer branding strategy template could help to give you an idea of where to start, or reading from resources like entry on employee referral program could overall help you to understand some of the different things to consider.
Three reasons why an employer branding strategy is important
There are simply so many reasons why it can be a good idea to invest in a branding strategy; here are just 3:
- It can give you the chance to promote some of the best aspects of your business to people who are interested – you get to showcase what your brand can do, from a positive work environment to the perks on offer. All this will generally make a difference to those who are looking for the best place to work
- While figuring out your strategy, you may find room for improvement in your organization. Whether it’s something significant or simple, like keeping better track of time in the workplace (which a tool like Work Time Tracker could help with), there are bound to be at least a few things that you could work on
- Aside from being an excellent way to bring new talent to the workforce, it’s also an excellent way to keep your current employees working for the brand. Both attracting new employees and encouraging the current ones to stay are excellent for a business that wants to focus on a strong, employee-centric culture
Ten crucial benefits of employer branding
Another great reason to work on your strategy is that there are simply so many different employer branding benefits. Here’s a quick look into 10 different advantages that we think you’ll want to keep in mind:
- A good strategy can help to make your brand even more enticing to talented individuals who are looking for a job in your industry
- Most businesses will find that the costs that come with hiring and keeping staff are reduced significantly with a good employer branding strategy
- It can allow you to define a clear goal for what your business wants to aim for, as well as give your workers an idea of what those aspirations are and how to work towards them
- Did you know that more than half of job seekers will rely strongly on employee reviews when making a decision on where to apply? As a result, having happy employees and showcasing a strong workforce will often be a great tool in gaining new members of the workforce
- A number of businesses will find that they can potentially save quite a bit on the hiring process, sometimes over 50% (which isn’t something you should overlook)
- When it comes to keeping your current workers, having a good branding strategy is crucial. For example, a large number of employees won’t want to work for a brand that they don’t agree with – use this opportunity to remind your workforce of the positive sides of your organization
- You can use your branding strategy to convey brand value, which is another thing that many individuals will look out for when searching for a good employer
- In many instances, companies have noted that a strong and effective strategy can help to boost morale in the workforce, raise retention, and much more
- You may even find that having a good employer branding strategy and a positive workforce will also be beneficial in building a stronger relationship with customers and clients
- While you may have to invest some money into creating a good strategy, in most cases, having a good reputation and solid brand image can mean far more in the long run
Six tips on how to improve the employer branding at the company
- A good employer branding strategy is not only made to look appealing to new employees, but to appeal to the ones you currently have. Be sure to keep this in mind when creating something for your brand
- Consider how you could use employer branding to help yourself stand out from the competition, particularly in the eyes of someone who may be interested in working in your industry
- If you want to be successful in your branding strategy, it could be worth looking into ways you could make your current system better. There could be many areas for improvement, like looking into something like this post for example
- Find the sweet spot between what your current/future employees want and what the company wants. When making your Employer Value Proposition, don’t just think about what your talent may want, but create something that also aligns with the company’s vision and plans for the future
- It goes without saying that a negative reputation will do more harm than good to a company, whereas having a good employer branding strategy could help to improve your employee turnover by shedding a more positive light on your business
- Take the time to do your research. From looking into what your competition is doing in their own strategies to choosing a good brand ambassador (which you could learn more about at employee brand ambassadors), it will often be worthwhile to put some effort into learning more.